The Right Way to Optimize Your Free Website Traffic

December 28th, 2016

If you’ve recently started your own business or are looking for effective ways to spread the word about your business and its accompanying site, you’ve likely heard of search engine optimization, otherwise known as SEO. While can take care of your SEO needs with making sure you get targeted traffic, we want to make sure we educate you on what SEO is so that you fully understand how we bring the right visitors and traffic to your business website.


Understanding SEO


Website owners focusing on free website traffic before they consider paying for site traffic should set their sites on SEO. The way this type of optimization works is more focus is placed on increasing the site’s search engine result ranking, allowing it to appear higher in results so that it’s not buried under hundreds of pages. The lower your site appears in search engine rankings, the less chance of attracting new visitors to your site. SEO can consist of anything from the content on your page to the way other sites create links to your page. From a more technical perspective, a good SEO strategy also includes making sure your site is “easily translatable” by the most popular search engines.


Why SEO Is So Essential


While it’s understandable that you want to set up your site the way you want to, it’s good that you consider the fact that search engines determine how many people are able to find your site. By learning how search engines rank sites and making sure search engines are actually able to connect to your site, you increase the chances that you get targeted traffic. What’s more is all your efforts to properly optimize your site are cost as well as time efficient. Online business owners looking to bring out the full potential in their site while learning about the latest online marketing and advertising methods are sure to enjoy the results yielded by SEO when it’s done right.


The Fundamentals


Rather than throw out HTML-related terms and phrases you might not be familiar with to better acquaint you with SEO, we’ll start off with something simple and concentrate on keywords. Having the right keywords and keyword phrases associated with your industry do a lot to help boost your search engine rankings. With that in mind, know that you can’t play fast and loose when it comes to keywords. What we mean is there are several different varieties of the same keyword. For instance, while you might include “science fiction books” as a keyword on your site, users might more commonly input “sci fi books” or even “sci-fi books.” Additionally, you have to pay close attention to spelling, punctuation and capitalization when fine tuning your site for SEO purposes.


Before you plug every variation of popular keywords into your site, know that there is such a thing as keyword abuse. Adding too many keywords into every line of content, meta tag, link and URL can send your search engine rankings plummeting rather than soaring. To even things out, it’s best that you research the most commonly used keywords and phrases in your industry and add them naturally throughout your site and do so with an airtight strategy involved. While you’ll likely miss a few keywords, you can increase your search engine ranking in other ways, which would be more than happy to assist you with.


This is just a crash course in SEO. For more in-depth learning, or if you’re ready to get started on implementing some of the tips and ideas described above, get in touch with us here at by calling 877-389-3330. You’re also free to fill out and submit a contact form found here on our site.

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