7 Ways Free Website Traffic Can Benefit Your Business

March 15th, 2013

Online businesses depend on users visiting their websites in order to make their company thrive.  Visitors are needed to generate online sales.  Without visitors, your company simply cannot survive.  Many online businesses have found the importance of driving a targeted audience to their website, thereby increasing sales.  There are many ways to increase your online business.  While some can be costly, others are more affordable, and some are even free.  Utilizing free website traffic tactics is the perfect way to increase the flow of potential customers to your website, while keeping your budget intact.

Website Design

One of the most important ways to get a loyal following to your website is to design a unique and interesting web page with informative content.

  • Make sure that you entertain your visitors, give them the information that they need, and tell them why they need to buy your products or services.
  • Present your information in a fresh and easy-to-read format that is eye-catching to the visitor.
  • Make your webpage functional and easy-to-navigate.  Visitors won’t bother with your web page if it is confusing and hard to use.
  • Launch a contest to tempt potential customers to re-visit your page to see if they’ve won.  Contests will increase the traffic flow to your website.

Search Engines

Although it is harder than you may think, optimizing your website to various search engines is an essential way to lead people to your webpage.  While most people won’t scroll beyond the first and second page of the search engine results, it is important to make sure that your keywords and descriptions are persuasive.

Join Social Media

Everyone seems to have a social media account these days.  For businesses, it can be a great way to introduce your product and services to the world.  You can post product updates, fun facts, and other popular topics to keep potential customers engaged in your page content.  Friends who like your page can easily access your website by clicking on the link on your page.  Social media websites can generate a substantial amount of free website traffic.

Blog

You can find many free blogs scattered across the internet.  Finding a blog directly related to your industry will ensure that you are speaking with others who are involved in the same interests as you are. You may even want to create your own blog regarding the services you provide or the products that you sell.  This is a great platform for you to talk about and teach others on how to use your service or products.  You can answer questions, and pose questions for others.

When you create your blog account, you are given the option to design your own user name and signature.  You may even be able to upload a picture.  This is the perfect opportunity for you to share your URL or share a picture of your product or logo.  Blog users can simply click on the URL in your signature box, and be linked directly to your website.

Classified Websites

There are several classified ad websites that will allow people to post and market their products to millions of online users.  Websites, such as Craigslist.org, allow potential customers to search for specific products.  Your ad will then pull up when linked to specific keywords.  Not only does this have the potential to reach masses from around the world, but it is free as well.

Do a Press Release

Various online news websites will allow users to write, post, and share press releases.  You can provide your potential customers with valuable product information, events that are going on in your community, and updates on your products or services.  Search for a press release website online that will allow you to do all of this for free.

Content Articles

Thousands of online websites are dedicated to posting content articles for various businesses, services, and products.  When writing content articles to post on various websites, you need to make sure that your article is grammatically correct, and engaging.  Research the proper keyword density, and try to use the keywords in a natural tone.  Make sure that your articles are informative, and interesting to read.  Potential customers will be drawn to your website after reading your intelligently written, informative article.

As an online business owner, you have a multiple options when it comes to advertising your product.  Unlike many other advertising resources, many internet options for advertising your product offer free website traffic.  Take advantage of these free advertising sources, and sell your products to the masses.

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