Posts Tagged ‘PPC’

6 Ways To Use PPC To Increase Website Traffic

Wednesday, September 26th, 2012

Most online businesses have heard the terms “PPC,” “Pay Per Click,” “Sponsored Link,” and “Paid Search.”  All of these terms are basically the same thing – online advertising.  The general idea is that you create an advertisement that contains a link to your website and pay the search engines so that the ad will be displayed when a specified keyword or phrase is searched on.  For a company that is looking for increased internet traffic, PPC can provide an excellent return on investment. Search Engine Rankings and PPC. If you have just started up a new site which is fairly low in the search engine rankings, it will not impact your PPC campaign.  At the same time, if your site [...]Read Full Entry

3 Ways To Generate Web Traffic

Sunday, June 3rd, 2012

The key to generating online popularity for your organization’s website is through promotion. Promotion comes in many different forms and without it, the website that you’ve invested so much time and effort into is never going to be seen. The hundreds of thousands of people that could have gained something upon seeing your website for the first time will never know what they’re missing. By the same token, if your organization doesn’t take website promotion seriously, you’ll also be missing out.   One of the best ways you can promote your website is by partnering with a network of affiliated sites. This affiliation can be built around the hosting of similar content such as articles and media related to technology. [...]Read Full Entry

Two Different Options For Making Money With PPC Advertising

Wednesday, April 25th, 2012

There are many ways that you might find for making money online through your website or blog. There are all sorts of tactics, including SEO article writing to gain targeted visitors to your site. You might put an incentive out for your current clients and customers that will help you to get more traffic to your website. Another way that you can help business is through PPC advertising. There are two main ways that pay per click advertising can benefit you and your company and when you learn more about those, you can be better prepared to help your business flourish. One way that PPC advertising can help you is by increasing web traffic to your site when another website [...]Read Full Entry

Increase Website Traffic Through PPC Advertising

Tuesday, March 20th, 2012

If you are a website or blog owner and you are looking for a good way to increase website traffic, you might want to look into PPC advertising. There are a couple ways that PPC can help you to make more money. Researching more about pay per click advertising is one thing that can help you learn more so that you can make a decision about what you want to do to increase traffic and make more money online. One way that you can get more website traffic through pay per click advertising is by putting an ad out. There are other website or blog publishers who are also looking to make money and would be willing to host your [...]Read Full Entry

A General Look At PPC Programs

Tuesday, December 6th, 2011

PPC is an abbreviation for Pay Per Click, and it is often referred to as Cost Per Click (CPC). This is a method of internet advertising, used to direct traffic to websites. These adverts are placed in websites and, when a keyword in the website content matches a set query, the relevant advert shows on that page. They are often sponsored by advertisers and will show wherever the website developer wants them placed or close to organic search results. There are three major companies that provide PPC, and they are Microsoft ad center, Google Adwords and Yahoo! Search Marketing. As a web developer, before you sign up for this type of program there are things you should consider, like your [...]Read Full Entry

Information On How PPC Works

Sunday, October 16th, 2011

Pay per click, PPC is also called Cost per Click (CPC). This is a model that is utilized to direct traffic towards the websites, where those people making advertisements pay the service that is hosting after the ad has been clicked. With the use of the search engines, the advertising bid on the keyword phrases has been important to the intended market. Content sites normally charge a standard CPC rather than using the bidding system. This is different from pay per impression commonly used in the newspaper. In contrast to the overall portal that looks to drive a huge volume of targeted traffic to a single site, CPC uses affiliate model. This provides purchase chances wherever people may be surfing. [...]Read Full Entry

Some Things To Consider About Quality Website Traffic

Friday, June 24th, 2011

An online business is like a restaurant that depends on walk-in trade to order food and pay for it, except on the Internet there are other things to consider in trying to get quality website traffic. Let’s take a look at some of the things to consider in attracting and keeping visitors and customers coming back to your site. Domain hosting that is dependable. Few people would sign a lease agreement without making sure there are no loop holes which could suddenly find them having to close the restaurant. Same goes for domain hosting. This is not the time to have a really cheap supplier who can not provide the needed bandwidth and uptime guarantee. There could be too much [...]Read Full Entry

How PPC Advertising Can Boost Your Website Traffic

Sunday, May 15th, 2011

PPC advertising has become of the most popular and effective ways for driving traffic to a website on the internet. You can use pay per click campaigning to enhance the visibility of your product or brand and attract more customers to your website. As the internet has become the easiest way for targeting quality traffic and gaining publicity, advertisers now have first choice for their campaigns through World Wide Web. As pay per click campaigning has exploded on the World Wide Web, the race for the top places for keywords has become fierce. Paid search however is still one of the best forms of marketing. Popular search engines such as Google or Yahoo have all experienced the incredible increases in [...]Read Full Entry

Beware of PPC Fraud

Wednesday, February 16th, 2011

There was reporting done recently that Microsoft came down heavily on a couple of businesses that tried to get a leg up on the competition by going out and obsessively clicking on the other guy’s pay-per-click advertising on Bing so that the poor competitor would quickly run out of advertising dollars to spend. This would leave the field open to the unfair competitor. They call this kind of thing click fraud, and it can quickly undermine the whole pay-per-click business model that the search engines use as their bread and butter. More importantly, fraud and pay-per-click advertising that goes undetected can easily destroy a young start-up’s chances at success. Consider another example of fraud, also discovered by Microsoft. In this, [...]Read Full Entry

Pay-Per-Click Advertising and An Incredibly Effective Alternative

Friday, January 21st, 2011

If you want to take control of how you advertise on the Internet, you probably are more worried about spending money on something that does not work more than anything else. If you put up a billboard near the highway, cars are going to see it, but not all are going to read or pay attention to what it has to say. Advertising on the Internet can be like that in a way. Some people have learned to tune out ads or they ignore them thanks to ad blocking software. How can you be sure your money is being spent wisely? Look into pay per click advertising for your business. Pay per click (PPC) advertising works in a way that [...]Read Full Entry

Guide to Internet Marketing: Part 8

Monday, December 20th, 2010

Being an effective medium of business promotion, internet marketing is regarded as a godsend for businesses that need quality promotion of their products or services at an affordable price. Also known as eMarketing, online or internet marketing has created a revolution owing to its nominal cost of advertising. Online marketing, because to its interactive nature and around the clock availability is a much more accessible tool than a conventional offline marketing campaign but comes with its own set of limitations and security concerns. The pros and cons of Internet marketing are briefly discussed below. Advantages Online marketing is way cheaper than its conventional counterpart when you compare it as a ratio of money spent while marketing to the number of [...]Read Full Entry

Guide to Internet Marketing: Part 1

Sunday, December 12th, 2010

The internet is a rapidly growing medium which has also become one of the most successful avenues of making a good deal of money. You must have seen numerous websites selling not only products which are unique and selective to individual needs, but even commonly retailed products at a discount. With a small investment, a good business plan and an effective marketing strategy, you can easily make a serious amount of money online by spending very little of your time. However, just making a small business plan and a website is not enough. One needs to also come up with an effective marketing strategy that can promote their business. The following points are to help you get started: 1. Identification: [...]Read Full Entry