Reasons You Need Social Media In Your Marketing Campaign

May 23rd, 2013


Not too long ago, a few social media websites started to emerge. However, this was seen mainly as a realm for young kids and was believed to go away again as quickly as it had started. MySpace, for instance, was just for budding musicians to show off their music. LinkedIn then started to appear, which was more for professionals, but generally on an individual level. However, suddenly, Facebook and Twitter appeared and they quite literally changed the world. Everybody is using these sites, from the very young to the very old and resisting them is never going to do a business any good. If you want to get more traffic, you have to use social media to your advantage. Here are just a few of the many reasons as to why you need to set up your various social media sites.




The Engagement Factor




By using social media, you have an opportunity to engage your customers in your products and the development of your business as a whole. If you want to know how to get more traffic, imagine having a discussion with a potential or existing customer on your social media site, and ending this discussion on a positive note – even if it started as a complaint. This will show others that you listen to what your customers have to say as well as demonstrating that you care and take customers’ opinions into consideration.




Besides this, you can engage others in developing your products. You can ask them how they would feel about certain new products and whether or not you have priced them right. It is easy to find out whether there is something within your business that they feel is lacking. Essentially, you can have customer engagement through a very easy to use platform.




The Trust Factor




Customers no longer trust companies that do not have a social media presence. If you buy website visitors and they notice that you do not have the “like us on Facebook” button, that traffic will be lost, because they will immediately see you as an unprofessional company out of touch with the modern world.




The Building an Audience Factor




A great way to get more visitors to your website is to buy internet traffic. However, this can be quite costly, particularly if you are only a starting business. Yes, you need to spend money to make money, and it is a good idea to buy website traffic, but you must also look at how much targeted traffic you can get by using social media – which is free. One great idea is to start a competition, offering your customers the chance to win a particular free product if they like your page and share the image of the product you are giving away. If you take into consideration that the majority of people now have over 100 friends, this means that each share reaches around 100 people, all of whom can be potential new customers.




The Community Factor




Lastly, you have to consider the psychological issue of people wanting to be a member of a community. By liking your Facebook page or other social media pages, they are immediately part of something bigger. When you purchase web traffic, you will receive a one-time only visit. But if you are lucky enough to get those people to like your page, they will stay. Through Facebook, you almost force people to see what you are doing and people will want to have their say on what you share, because they feel it is their community. This then appears on their own Facebook pages, which their friends will see and they will then, in turn, want to join that community. It has been proven that if people come across a certain page on Facebook and they notice that some of their friends like it, they will automatically like the page themselves.




If you can bring all of this together, you will truly be on a winner. You can buy targeted traffic, ensure they notice your social media links, and keep them linked to you straight away from there on. As a business, you have to always stay at the forefront of new developments and move with the times. This is what a social media a presence means at the moment. You must take the time to regularly update your page, showing that you are always one step ahead of the game. Luckily, using social media does not take too much time and – best of all – it is free.



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