7 Myths About SEO That You Should Know About

May 9th, 2017

You want to get found on the web, and you’ve heard that SEO can work wonders when it comes to gaining targeted website traffic. Although you’ve heard good things, you’ve also heard some myths as well, which is why we’re here today to dispel them and let you in on why SEO really does work.


  1. SEO Doesn’t Work


First and foremost, if you want to get targeted traffic, you have to ignore the naysayers who claim SEO doesn’t work. Most people who say that aren’t willing to make the investment real results require. It’s also important to keep in mind that you won’t get results overnight. Look at any site that’s had success with SEO and you’ll notice that they started working on their SEO efforts much longer than a week ago.


  1. Google Can Just Figure Things Out


You can’t trust search engines to do all the work for you. Although Google is very smart, it isn’t magic. This is because while Google strives to mimic human behavior, it still isn’t a replacement. Every page ranked from your website should be valuable and unique with technical clues that helps search engines find it among the billions of other pages out there on the internet. If your site’s pages don’t have these qualities, you’re not going to end up with the results you want.


  1. You Only Need to Try it Once


You might hear people say, “Oh, we tried SEO once,” and then go on to tell you they stopped their efforts. Unfortunately, SEO isn’t a product that you can buy and see if it works or not. Instead, it’s a marketing tactic that requires a methodical approach crafted by someone who knows what they’re doing.


It’s also important to keep going with your SEO efforts because of link degradation, evolving search engine algorithms, and the fact that other sites are always going to be trying to move ahead of you. On top of this, publishing new pages and updating your content are two things that will always help you get better SEO results.


  1. SEO Is Only About Ranking First


You might think that in order to be successful at SEO, your site has to rank first and only first. Although ranking first is good, you can also get great results by ranking even second or third. The truth is, it’s better to create exceptional content based on more niche keywords so you end up ranking for keywords you didn’t even try to rank for. This is when the magic happens — when someone searches for certain information and your content matches their needs exactly.


  1. Linkbuilding Doesn’t Matter


Many people believe that linkbuilding is bad and Google will punish you for doing it. However, what some people don’t realize is that search engines still look at link authority and strong anchor links when they’re determining rankings. It’s also important to remember that white-hat link building is a proven practice that can boost your rankings and success online.


  1. Google Answers Replaces SEO


Google Answers lets you ask a specific question and all of a sudden, an answer will appear on the screen right before your eyes. Although this might seem like Google can completely replace SEO and its purpose, this simply isn’t true. While Google Answers does serve a helpful purpose, the large majority of users will still click through the search results even when they’re presented with a direct answer.


  1. You Don’t Have to Worry About Social Activity


While Google doesn’t directly take into account things like Tweet counts or Facebook likes, your business’ social activity is still important for SEO. This is because social activity has secondary effects. For example, when you’re active on social sites, people are exposed to what your company has to offer, and they’re much more likely to search for your site on the web.


When it comes down to it, SEO is important for your site, especially if driving traffic to it is one of your goals. If you’re ready to get past the many, many myths surrounding SEO and experience real success on the web, we can help you get there. Remember, when it comes to SEO, the sooner you get started, the sooner you’ll start seeing results that will blow you away!



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