Tips for Attracting Traffic to Your Website

March 10th, 2015

Stimulating sufficient website traffic is difficult and a common challenge for many business owners. Consequently, you as company head might be trying to find effective means of increasing traffic to your website. Most strategies will improve your traffic in the long haul, but it is rare to become a fast Internet sensation. These instances are often unpredictable and indicate a previously untapped change in Web consumers. These tips may sound easy, but figuring out how to have a trending hash tag or how to best engage with your audience can be a tricky endeavor. The most important thing is to be consistent in all elements of your online presence.

Begin Writing a Blog

Blogs are a fantastic means of attracting customers because they allow you to great tailor-made content. On your blog, write about anything that is relevant to your business. You can talk about leading automotive parts, advances in cellular phone technology, the pros and cons of medical procedures or anything else you can come up with. Sometimes the frequently asked questions page is not enough to satiate your audience. If they want to know more about the process of product replacement, a blog may be the best way to address their concerns. Additionally, you are providing information for those who want to know but have yet to ask. You can establish yourself as a knowledgeable authority on your industry, which will invite a connection of trust between you and your customers.

It is important to remember you are not the only blog out there. Furthermore, you are not the only blog about your topic. However, you can still be the most popular or more visited page. No matter who is currently leading the Internet polls, the leaderboard can always change tomorrow. To secure a top spot, have superior content. It should be well researched and proofread, but above all, it should be engaging. Popular blogs are made and maintained with excellent content. This means providing a steady stream of quality information.

Blog Anatomy

Your first paragraph should be the hook. Even after a few sentences, you readers should want to continue reading to learn more. This is where you will likely gain or loose an individual’s attention. You want to snag your audience and keep them on your blog. Focus your articles around keywords. Before you go through with the writing process, know what the topic you need to write about. Know what are the common questions and issues and address them. Remember, it is likely a reader will come to your site after a search engine query or as a result of a string of links from related blogs. They are coming to you for a specific topic, so give them what they are looking for in a way they weren’t expecting.

Have an excellent headline. If a potential client is in your directory, they will certainly look for relevant topics. They might also click something that sounds interesting, even if it is not strictly what they are looking for. A successful blog post grabs attention at any given moment and the title is not different. Be clear about what the article is about. You do not want to mislead any one, but you do want a reader to come into a post ready to be engaged. A catchy title will get them started on the right foot.

Do not bombard your audience with a large wall of text. Most of the time Internet users are looking for quick answers and information. Heading help them easily navigate long posts so they can get to the most relevant facts faster. Bullets allows for them to understand the basic breakdown of an idea within a few seconds. Breaking up the monotony is key in keeping an individual reading your articles.

If you really want to put some extra time into your blog, include informative graphics. Especially if you have to explain the anatomy of a being or machine, a picture is a simple way to express complicated ideas. Sometimes, it does not make sense until you see it. For instance, without a diagram, understanding how a fuel injector works within an engine is difficult. However, a simple motion graphic makes the concept crystal clear.

Network With Anyone

Of course, only associate yourself with reputable businesses, but other than that, network with anybody. Established businesses with solid websites make particularly advantageous partnerships. Even if the network takes place in person, networking can significantly increase traffic to your website. In example, if you are an automotive company and begin a good working relationship with a shoe line, you may gain access to a completely new demographic. The other company will promote your social media and website and you will attract completely new and unexpected followers. Conversely, partnering within your industry can be good for your website as well. With the respect of your peers comes trust of the customer. Again, if you are that same automotive company and you work with a supplier, who boasts of your quality workmanship, you might attract more car connoisseurs.

Create a Forum

If you have a blog and partners, you will probably need a forum next. Social media comments can be extremely helpful in the management of an online presence. Your followers will gladly let you know when they disagree with a post. Additionally, they may freely offer you praise on a job well done. However, there are Internet bots that can falsely boost follower numbers. This gives you an inaccurate image of whom you are reaching and how vast your audience is. A forum is a bit more a controlled environment and it allows you direct contact with your customers. If you want to do some market research, you can freely ask them questions or ask them to take a survey on your website. When you create this platform on your site, users have to spend more time on your site to participate in the forum. This can lead them to read more blog posts or recommend it to others. Furthermore, they will see more of your updates and posts and they may choose to share or repost via social media.

Leave a Reply