Online Marketing Tips for Small Business Owners

April 18th, 2016

While it’s undeniably difficult to have a successful small business, current technology has made it a bit easier. Rather than enduring a cycle of trial and error, you can increase website traffic as well as your sales with targeted and proven marketing methods. Revisitors is here to show you how to make a most out of online marketing trends that give you proven results and bring in targeted traffic at the same time.


Utilize Email Marketing


While email has been around almost as long as the internet, it’s still a powerful tool for small business owners and entrepreneurs across practically every industry. When it comes to online marketing, a well-managed email list can easily prove to be one of your most powerful assets. If you aren’t sure about this aspect of your marketing strategy, consider the fact that:


  • Roughly 90 percent of consumers check their inbox every day (sometimes more than once a day).
  • For every dollar you invest in email marketing, you can potentially see a return of an estimated $40.
  • Compared to Twitter and Facebook, email marketing is about 40 times more effective for drawing the interest of new customers.


In regards to the specifics of using email marketing to increase website traffic for your small business, you’ll need to:


  • Focus on upgrading overall customer retention.
  • Take steps to increase the size of your email list
  • Utilize automation to make it easier to bolster your email marketing performance.
  • Divide your list in order that you can send targeted messages to specific subscribers.


Focus on Customer Experience


Just because you don’t have the same technological and financial resources as larger companies is no excuse to have a site that looks as if it were designed by a freshman web designer. Don’t be afraid to spend money on a top shelf site that is imbued with your business brand. Bear in mind that a professional website doesn’t have to be the flashiest or sleekest in all of the online land. Besides the design, it’s imperative that your site loads quickly, is optimized for mobile use, has high quality images and includes well-written and specific product descriptions. Additionally, you should also check to see that your site’s checkout is easy to navigate. Imagine a customer’s frustrations when she or he finds the perfect product at your online store only to be frustrated or confused during the checkout process.


Don’t Forget About Content or Content Marketing


No matter how great your products look or how well they work, they’ll remain on your digital shelves if you don’t focus on your content and content marketing as you’re attempting to increase website traffic for your small business site. No matter the approach you decide to take with your site’s content, be sure it’s aimed at helping the customer. Specifically, your new content should optimize your product detail pages and make them more helpful. If your product or service is one that’s complicated or difficult to use, be sure there are videos on your site that explain what it is you sell. We also suggest you include a blog that targets your most likely customers and adds value for your current customers.


Focus on Instant Results With Your Ads


While long-term marketing efforts are undoubtedly important, quick results have their place as well. When you buy traffic or ads, it’s always best to do so with the intention of churning out instant results. Shared mail coupons and pay-per-click marketing and advertising campaigns might be old hat, but there’s a reason they’ve endured for as long as they have.


Because you might not have the money for buying site traffic and pay-per-click advertising, it’s a good idea to try them both and see which works best for your small business. Additionally, you should buy different types of traffic and ads and test out different mediums to see which combination yields the best results. Be sure you give each approach time to yield actual results; you don’t want to quit when you’re a few steps away from the finish line, after all.


Small business owners have a generous supply of resources when it comes to online marketing, including our targeted traffic services. Use each to its full potential, and always be on the lookout for the next marketing trend that’s both effective and trusted.


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