Archive for the ‘PPC’ Category

5 Common Mistakes Of PPC Campaign Management

Saturday, January 26th, 2013

PPC (pay-per-click) marketing and advertising has the potential to be a very quick method buy web traffic and bring targeted visitors to your website, who are likely to buy and provide you with an excellent return on your investment. If a PPC campaign is not managed and implemented correctly, it can prove to be a liability to a business instead of an asset. An Investment with Little or No Return is a Bad Investment PPC campaigns are generally easy to setup and activate. It takes only a short amount of time to sign up for a Google AdWords account, follow the setup instructions, set a budget, and begin running your ads. There are several success stories out there of businesses [...]Read Full Entry

PPC Means ROI

Tuesday, December 4th, 2012

PPC or pay per click is a means of paid online advertising designed to send traffic and visitors to websites. The definition is in the phrase “pay per click” the website owner running the PPC advertisement is only obligated to pay the search engine or website publisher, when the advertisement is clicked on by a visitor. The most common form of pay per click marketing involves advertisers bidding amounts on relevant keywords that will most likely drive targeted visitors to their websites. Out of all the different methods of online marketing for a website, PPC is the quickest way to get visitors and customers to your website. Starting off with PPC is also a great way to do testing on [...]Read Full Entry

6 Ways To Use PPC To Increase Website Traffic

Wednesday, September 26th, 2012

Most online businesses have heard the terms “PPC,” “Pay Per Click,” “Sponsored Link,” and “Paid Search.”  All of these terms are basically the same thing – online advertising.  The general idea is that you create an advertisement that contains a link to your website and pay the search engines so that the ad will be displayed when a specified keyword or phrase is searched on.  For a company that is looking for increased internet traffic, PPC can provide an excellent return on investment. Search Engine Rankings and PPC. If you have just started up a new site which is fairly low in the search engine rankings, it will not impact your PPC campaign.  At the same time, if your site [...]Read Full Entry

Why Your Website Needs PPC Advertising

Tuesday, July 3rd, 2012

Whether your business is a well-known giant among consumers, or whether it is a largely unknown upstart trying to make a name for itself in the digital age, your business and your business’ website could benefit greatly from a professionally planned and implemented Pay-Per-Click (PPC) marketing strategy.  The PPC Internet advertising model can be an extremely effective tool in directing large amounts of traffic to your website.  The payment and cost structures of such an advertising strategy are what are often most appealing about this form of marketing.  Typically, when using a PPC model, Internet traffic is directed to your website by way of strategically placed ads often found on highly trafficked websites and search engines.  The advertisers submit payment [...]Read Full Entry

3 Ways To Generate Web Traffic

Sunday, June 3rd, 2012

The key to generating online popularity for your organization’s website is through promotion. Promotion comes in many different forms and without it, the website that you’ve invested so much time and effort into is never going to be seen. The hundreds of thousands of people that could have gained something upon seeing your website for the first time will never know what they’re missing. By the same token, if your organization doesn’t take website promotion seriously, you’ll also be missing out.   One of the best ways you can promote your website is by partnering with a network of affiliated sites. This affiliation can be built around the hosting of similar content such as articles and media related to technology. [...]Read Full Entry

Two Different Options For Making Money With PPC Advertising

Wednesday, April 25th, 2012

There are many ways that you might find for making money online through your website or blog. There are all sorts of tactics, including SEO article writing to gain targeted visitors to your site. You might put an incentive out for your current clients and customers that will help you to get more traffic to your website. Another way that you can help business is through PPC advertising. There are two main ways that pay per click advertising can benefit you and your company and when you learn more about those, you can be better prepared to help your business flourish. One way that PPC advertising can help you is by increasing web traffic to your site when another website [...]Read Full Entry

A General Look At PPC Programs

Tuesday, December 6th, 2011

PPC is an abbreviation for Pay Per Click, and it is often referred to as Cost Per Click (CPC). This is a method of internet advertising, used to direct traffic to websites. These adverts are placed in websites and, when a keyword in the website content matches a set query, the relevant advert shows on that page. They are often sponsored by advertisers and will show wherever the website developer wants them placed or close to organic search results. There are three major companies that provide PPC, and they are Microsoft ad center, Google Adwords and Yahoo! Search Marketing. As a web developer, before you sign up for this type of program there are things you should consider, like your [...]Read Full Entry

Information On How PPC Works

Sunday, October 16th, 2011

Pay per click, PPC is also called Cost per Click (CPC). This is a model that is utilized to direct traffic towards the websites, where those people making advertisements pay the service that is hosting after the ad has been clicked. With the use of the search engines, the advertising bid on the keyword phrases has been important to the intended market. Content sites normally charge a standard CPC rather than using the bidding system. This is different from pay per impression commonly used in the newspaper. In contrast to the overall portal that looks to drive a huge volume of targeted traffic to a single site, CPC uses affiliate model. This provides purchase chances wherever people may be surfing. [...]Read Full Entry

Driving Traffic To Your Site With PPC Advertising

Friday, May 27th, 2011

Most people who are concerned with driving traffic to their site typically use Search Engine Optimization techniques to help them rank higher in the search engines. They tend to do this to help generate more income from the products or services they offer on their sites, however, many people do not realize the benefits that can be realized with PPC advertising or Pay Per Click advertising. This is basically something to help generate a bit more profit for most people. Various search engines use this type of ad campaign to drive targeted traffic to their sites in hopes that customers will purchase from them. It can result in additional expenses, but it can also result in a much larger profit [...]Read Full Entry

How PPC Advertising Can Boost Your Website Traffic

Sunday, May 15th, 2011

PPC advertising has become of the most popular and effective ways for driving traffic to a website on the internet. You can use pay per click campaigning to enhance the visibility of your product or brand and attract more customers to your website. As the internet has become the easiest way for targeting quality traffic and gaining publicity, advertisers now have first choice for their campaigns through World Wide Web. As pay per click campaigning has exploded on the World Wide Web, the race for the top places for keywords has become fierce. Paid search however is still one of the best forms of marketing. Popular search engines such as Google or Yahoo have all experienced the incredible increases in [...]Read Full Entry

Why It Is Advantageous To Use PPC Advertising

Sunday, May 8th, 2011

The inception of the internet in commerce has greatly impacted the way business is conducted and even changed the fortunes of many companies for the better. PPC advertising is an internet based marketing program used across search engines more so in affiliate marketing. A client creates ads promoting his business or products which are which are hosted by other websites with an aim of directing traffic to his website for a purchase. The benefits of this model of marketing are discussed below. 1. Instant traffic This model used to advertise businesses and products can provide instant traffic to your website. This is facilitated by the simultaneous exposure of your advertisements to millions of viewers globally which increases the probability of [...]Read Full Entry

Beware of PPC Fraud

Wednesday, February 16th, 2011

There was reporting done recently that Microsoft came down heavily on a couple of businesses that tried to get a leg up on the competition by going out and obsessively clicking on the other guy’s pay-per-click advertising on Bing so that the poor competitor would quickly run out of advertising dollars to spend. This would leave the field open to the unfair competitor. They call this kind of thing click fraud, and it can quickly undermine the whole pay-per-click business model that the search engines use as their bread and butter. More importantly, fraud and pay-per-click advertising that goes undetected can easily destroy a young start-up’s chances at success. Consider another example of fraud, also discovered by Microsoft. In this, [...]Read Full Entry

Pay-Per-Click Advertising and An Incredibly Effective Alternative

Friday, January 21st, 2011

If you want to take control of how you advertise on the Internet, you probably are more worried about spending money on something that does not work more than anything else. If you put up a billboard near the highway, cars are going to see it, but not all are going to read or pay attention to what it has to say. Advertising on the Internet can be like that in a way. Some people have learned to tune out ads or they ignore them thanks to ad blocking software. How can you be sure your money is being spent wisely? Look into pay per click advertising for your business. Pay per click (PPC) advertising works in a way that [...]Read Full Entry